NOBULL is a new initiative aimed at educating children from a young age that bullying and racism are anti-social and have a detrimental affect, not only on children’s personal lives and those around them, but also on how they achieve at school.

The NOBULL campaign is headed up by martial arts instructor, Matt Fiddes, who himself was a victim of bullying when he was at school. Matt has the backing of some famous people with NOBULL including Jermaine Jackson, who was runner up in the controversial Celebrity Big Brother 2007 where the issues of bullying and racism were very much to the fore.

“I really believe that every child has the potential to succeed at school, however it’s often issues such as lack of self confidence and low self esteem that breeds a tendency towards bullying others” says Matt.

“NOBULL will not only promote anti-bullying and anti-racism, it will show children how to say NO to peer pressure, and we will teach them about the danger of drugs. We can also teach some basic self defence moves as well.

“Jermaine’s visit to Devon launched the campaign at Forches Primary School in Barnstaple, and from there it was rolled out across the UK, including London, which has some of the worst truancy records in the country.

“In a nutshell- NOBULL can help to transform a child’s life by giving them self respect and showing them that being nice to people will get you places whereas bullying always has a negative effect. At the very core of NOBULL is the ethos of treating others as you would like to be treated yourself.”

Click here to view video of Jermaine & Matts visit to Swindon...